The e-mail was very specific, beginning with the subject line. Warning!! Don't Use [Product-X]'s New Upgrade -- High Risk of Data Loss!! Inside, the warning text alerted me that the latest “upgrade” for a certain vendor's software product was very flawed. Using it would put your existing notebook data at risk of contamination. Unfortunately, there were two aspects of the message that I found very troubling. The first was that it came too late -- I'd already installed the upgrade and had indeed lost data because of using it. The second was that the e-mail didn't come from the manufacturer.
The best Support call of all is the one that was never necessary in the first place because the product didn't generate the need for it. However, only buying high quality well-designed products is not a guarantee that you'll never need to call the manufacturer's customer support contact center. Here's what happened on a recent expedition into SupportLand, and the discovery that there is more to being Product-centric than building excellent hardware. Is this happening in your contact center? Are you sure of your answer?
The call center or customer contact center benchmarks that count are those directly tied to profitability. Net Promoter Scores, FCR (First Call Resolution) and other trendy measures are only numbers; what matters is the percentage of customers who actually do recommend you to their friends and where the result is new sales and repeat customers.