A White Paper / Report of the Customer Success Management Initiative
As a fast increasing number of SaaS/Cloud companies are discovering, the sea-change in the industry is far from over. The shift in profit realization strategies from the sale of perpetual licenses over to the subscription model has made customer retention a mandatory requirement. The signing of the first contract…
Over the past couple of years, a new position has popped up in the job listings throughout the SaaS/Cloud sector, and a new box has appeared on a fast-growing number of company organizational charts. Sometimes it’s as a sole contributor, in others as a very sizeable team; the new role may be listed under any
of the direct CxO reports…
of the direct CxO reports…
At the true beginning of the modern computing industry, when general access to computers first came within reach of small businesses and individuals alike, there often was a key phrase in the user agreement / contract of sale. “The software is sold as is, without any implied guarantee of merchantibility or fitness for any particular purpose.” While such crisply specific…