The HotLine Magazine Archives
For The Profession of Cloud/SaaS Product Support

Growing software companies typically show success in two vital endeavors: creating technology, and making sales to new customers.  Turning initial sales into loyal repeat customers and increasing revenue streams, however, takes a different vision, organizational structures and skill-sets.  And while the up-front infusions of bulk profit are undeniably exciting,  it’s what comes after those initial sales that will ultimately determine the long-term valuation and viability of the company.

To help technology companies to gain effective control over post-sale realities and thereby significantly enhance overall profitability and customer retention, Mikael Blaisdell & Associates Inc. offers a range of research and service resources.  The value we bring begins with the questions we ask, drawn from our long experience all across the industry with the full range of company types and sizes.  We work with you to explore possibilities and to adapt innovations to your particular environment.


It often takes a fresh set of eyes to see things that have faded into the background of the day to day operation of a company.  It’s the knowledgeable outsider, not bound by traditional assumptions and the barriers of “we’ve always done it this way” that can ask questions and thereby open doors to new ideas and techniques — and new revenues.  The effects of an assessment begin from the very first day.

We start from the point of sale to a new customer, and look closely at everything that happens afterward.  Who does what?  Why?  With what results?  What are the actual customer retention costs?  How efficient, and effective is the strategy, process, people and technology of customer relationship maintenance and optimizing revenue streams?  What are other companies doing that might be useful to you?


Once we’ve established a solid foundation of data, the next step is to optimize, to design and build an organization that can consistently deliver the desired results.  And we’ll be with you every step of the way, rolling up our sleeves and engaging at all levels to make it happen.

Give us a call, or join us for a complimentary Office Hours discussion.  Or review some case studies to see what we’ve done for other companies like yours.