Which way to turn? In the current economic climate, the pressure is on. SaaS CEOs are told on one hand that there are but three paths to growing revenue: Raise prices, acquire more customers and keep them longer. Another voice advises that the secret to success in SaaS is to minimize contact with the customer, to make the application itself take over services that would otherwise be done by marketing, sales and support staff members. There is an inherent conflict; customers that have but little contact with the vendor’s staff are much more likely to leave, and yet vendor staffing costs are a significant challenge to CEOs.
Fortunately, there are more than three paths to growing SaaS revenue, and taking advantage of them has the additional benefit of increasing customer retention rates as well.
From Income Stream to SaaS River of Profitability
The SaaS companies that succeed in the midst of the economic downturn will be those that go beyond subscription income streams to build a river of profitability.
On Wednesday, February 11th, Mikael Blaisdell, customer relationship architect and publisher of The HotLine Magazine, presented a webinar session on how your company can:
- Take full advantage of all seven + revenue channels available in the SaaS model
- Establish an effective, scalable organizational structure to deliver what customers most want to buy
- Build a management technology suite that delivers actionable business information about the customer.
- Optimize your customer relationships for maximum retention and profitability.
The webinar was sponsored by OpSource, a leading provider of complete web operations solutions for SaaS and web companies. The webinar itself runs for 30 minutes. To listen to the audio and see the slides, point your browsers to the following link :