The HotLine Magazine Archives
For The Profession of Cloud/SaaS Product Support
There are a wide range of third-party firms that can become involved in a typical transaction between a software manufacturer and the customer.   In some cases, these companies are part of a product sales and distribution line from manufacturer to customer.  Other types of partners may only sell add-on services such as implementation, training or consulting.  The definitions for the…

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While their Marketing and Support professionals continue to explore the usage and management of social media, there is a much larger challenge to be faced by SaaS/Cloud firms — and all other technology players as well.  The implications of the changes in our general culture over the last 25 years are not limited to those two disciplines in the technology…

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