For more than 25 years, I've been working with companies across a range of industries on all aspects of their sustainable profitability and customer retention efforts. What you'll get here in the Commentary section are the observations that come out of those years of direct experience. Strategy will be a consistent theme in Commentary articles, as will the importance of alignment with it of all of the other elements of success. The technology industry is in a time of profound change, and the pace of the transformation is accelerating rapidly. The intent of The HotLine Magazine is to be an active resource to C-Level corporate officers to help them navigate and to succeed.