The HotLine Magazine Archives
For The Profession of Cloud/SaaS Product Support
Amongst the common challenges that all companies and their customer contact centers face as they mature, one of the most serious is the transition from "free" to "fee" based support services. The era of bundled break/fix support needs to be over. It provides no economic value to anyone, and never did. It's time to move towards customer centricity in more than words. The beginning is to design and restructure the customer support contact center to be about authentic value-based services, focused on increasing the productivity and profitability of your customers in their use of your technology. And in the process, significantly increasing the value of your company.

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One of the key indicators of a SaaS / Webware company that is struggling over the role of their Support teams is confusion over whether or not to charge extra for support services. Here's why: "Tech Support" needs to go away. It's time for true Support to take its proper role in the overall company profitability strategy.

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