The HotLine Magazine Archives
For The Profession of Cloud/SaaS Product Support
There is a growing awareness in the SaaS/Cloud sector that  the loss of a customer, whether from the simple failure to renew or from premature termination of a subscription, is a very serious matter.  The most immediate effect is that the subscription income has stopped.  Worse, if the CAC (Customer Acquisition Cost) hasn’t been recouped, the account instantly becomes a…

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