The HotLine Magazine Archives
For The Profession of Cloud/SaaS Product Support
What's the difference between a short-term policy and a long-term strategy? All too often, it's the difference between some limited revenues and sustainable profitability. Folklore has a very apt phrase for it: “Penny-wise, pound foolish.” In more corporate terminology, “The exclusive focus on immediate gains may put long range profits at risk.” In an era where companies constantly talk of the need for 360-degree views of the customer, Customer Relationship Management and of the importance of customer retention, why is it so easy to find myriads of examples wherein valuable customer relationships are mismanaged and lost?

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Every day, every hour, customer support / service contact center reps exercise one of the few powers they unquestionably possess -- the power to lose a customer. What's worse, their use of that power is invisible, for no one is ever held accountable for the loss. Who gave the Support team members such authority? How did they come to have such a significant impact upon the company's profitability? For the answers, we have to look well above the pay-grade of anyone in the center itself.

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