The HotLine Magazine Archives
For The Profession of Cloud/SaaS Product Support
An old Country & Western song about lost relationships includes a funny line: “When the phone don’t ring, you’ll know it’s me.”  There is little to smile about, however, when the subject is lost income streams and customers for a SaaS company.  Customer Success Managers who don’t want to be singing the blues can’t afford to wait until…

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Cost justifying a customer success management team's budget can be a challenge, especially in the beginning. The key tasks of the first phase of a CSM team’s development are to understand and categorize your interactions with the customers (type, duration, volume, cost & effectiveness) and to begin to define the statuses of the customer relationship health measurement graph. You have to be able to use this data to prove the truth of that old adage "An ounce of prevention is worth a pound of cure." Ultimately, you need to show that you are directly associated with an income stream and that you are making a strategically significant contribution to the company's overall profitability.

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